Kallix

Kallix engaged Axar7 to reverse a downward retention trend by rethinking a cluttered legacy interface into a simplified, task-focused user experience. We performed stakeholder interviews, mapped user journeys, and ran usability tests to validate decisions. The new information architecture prioritised high-value flows and reduced cognitive load through clearer navigation and focused leaf pages.

Delivered work included micro-interactions, clearer affordances, and prioritized feature surfaces to improve discoverability. Ongoing recommendations include A/B testing for layout variants, event-based behavioral instrumentation to quantify retention lift, and lightweight workflow automations to collect user feedback and triage feature requests for continuous product iteration.